Microsoft Release an emergency Windows 7 Update.

DoS attacks usually require thousands of malware-controlled systems in a botnet to overwhelm a site with requests. This opening would allow an attacker to cripple a vulnerable site by sending a certain type of HTTP request. Each of these requests would consume 100-percent of one CPU core. As you can imagine, the more of these requests, the more CPU power that is zapped away.

Windows 7

Windows 7

Microsoft have released a rare out-of-band update to fix a vulnerability in the .NET Framework. The update comes weeks before the next regularly scheduled “Patch Tuesday” in mid-January, and addresses a flaw that could allow attackers to exploit hash tables to perform a denial-of-service (DoS) attack against a website built with Microsoft’s ASP.NET application framework.

Microsoft says “Attacks targeting this type of vulnerability are generically known as hash collision attacks.” They also added that the problem is not specific to Microsoft’s Web services as it affects PHP 5, Java, .NET, v8 and even PHP 4, Ruby and Python. The people behind these platforms will release updates soon, but the holidays will dampen these efforts.

Windows 7 Consumer Usage Officially Surpasses Windows XP.

First and foremost, let us announce: the king is officially dead. The consumer usage of Windows 7 has finally passed the old standby, Windows XP, at least in consumer usage (Let’s, um, not talk about Vista).  How’d they do it? By selling 450 million licenses for Windows 7 since its launch in late 2009. TechCrunch broke down the numbers, and that works out to a rate of 650,000 licenses sold day in and day out. If that’s not the definition of “Selling like hotcakes,” we’re not sure what is. By contrast, Windows XP sold just 210 million licenses in 2.5 years, an even longer timespan.

A lot of the talk these days – and heck, even the cover of our October issue – goes to Windows 8 guesses, predictions, tidbits and rumors. It makes sense; Microsoft’s making a lot of changes in their shiny new operating system. But don’t forget that the one we have now got a whole lot of things right, too. At the BUILD conference in California today, Windows Prez Steve Sinofsky beat that fact into our heads by dropping some jaw-dropping stats about Windows 7 in anticipation of the Windows 8 unveiling going on today.

Another quick tidbit: Sinofsky claims that 542 million folks use Windows Live services worldwide. If the amount of Windows Live Messenger spam we get is any indication, a lot of those accounts belong to bots and scammers, but it’s an impressive feat nonetheless.

Libronix/Windows7/IE9

I’m running Libronix 3.0g with Windows 7 and IE9 and have done all the updates and patches as recommended by Logos tech support.   I have about 1900 books.  I have 6gb ram memory.

windows7 key

windows7 key

Libronix still crashes nearly every time I start it, and occasionally after I restart it.  The browser says “Not responding”.  Then when I try to close Libronix I get a message that asks whether I want to wait or close the program.  Waiting for the program has never worked.  I try to close the program at the prompt and get the message “Libronix DLS is not working”, and then the program will finally shut down completely.

When I restart Libronix, it sometimes crashes like above, but sometimes works properly.

Anyone know why Libronix crashes like this and how to fix it.

Thanks to any wise and helpful folks out there who can give aid to the distressed!

Social ROI? Case Study Microsoft Windows7

Sometimes I get confused about the discussions on ROI of social media. This industry is so very young, but we have already seen so many awesome cases. Here’s some social ROI that might interest CMO’s. Microsoft Windows7: from mindshare to heartshare…
Social Marketing Case Study Microsoft Windows7

windows7 key

windows7 key

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What we like about this social program? That Microsoft listened and changed it’s approach on the Windows7 introduction completely compared to it’s Vista launch…

Other things we like about the DNA and approach: The actionable insights and ‘intel’ that were derived from a social monitoring benchmark, that was performed as strategic start. Listening and fans first, well that sounds a bit like: beyond advertising and towards smart marketing.

Also nice way of combining the traditional and the social world: the increase of the Net Promoter Score from 4 to 8 in one year, accomplished by the social marketing strategy. Could be called: tangible asset or some form of ROI, right?

Nice fact: bottom-up engagement strategy seems to work as well. TV is nice, but some brands seem to survive without it every now and then, I guess.

With no TV, no Radio, no Print and just 10% of the total Vista budget the aided awareness, consideration and preference of Windows 7 doubled, while trial, purchase, use and advocacy tripled. Could be called ROI?

Maybe, some CMO’s still need to discover their Social VSPOT first, in order to meet a ‘social ROI’ that they know, and is in their marketing comfort zone.

‘Pulling them gently through the funnel’, sounds like a VSPOT that could give ROI satisfaction.